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Step 7 of 15

Email Canadian clients with consent (CASL)

In Canada, campaigns go only to clients who said yes or whose consent is still good. Busy Book keeps track for you.

MarketingCampaigns Open Campaigns

Canada's anti-spam law, CASL, lets you email a client for 2 years after their last cleaning, or 6 months after they asked about one. After that you need their yes. Busy Book leaves out anyone whose consent ran out, so you never have to check by hand.

  1. 1

    Open a campaign

    In the menu, tap Marketing, then Campaigns, and open or start a campaign.

  2. 2

    See who is left out

    Under Who gets it, a note says how many clients were left out because their consent ran out.

  3. 3

    Ask the others once

    Tap Ask them once to send one email asking clients whose consent is still good for their yes. They tap Yes, email me to say yes.

  4. 4

    Let new clients say yes

    Your booking page, booking form and website forms have an unticked Yes, email me offers box for Canadian businesses. When a client ticks it, their yes is kept with the date and the words they agreed to.

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