Starting a cleaning business in Nashville, TN

Real numbers for Nashville from the U.S. Census Bureau, and what they mean if you're thinking about starting a cleaning business here.

C49 out of 100 for house cleaning demand, compared with the U.S.
Households303,539684,298 people
Median household income$75,197U.S.: $78,538
Households earning $100K+111,09536.6% of homes, U.S.: 39.3%
Homeowners53.0%U.S.: 65.0%
Median home value$383,100U.S.: $303,400
Two-income households36.4%U.S.: 36.2%

What the numbers mean for a cleaning business in Nashville

The typical household in Nashville earns $75,197 a year, about 4% below the U.S. median.

About 36.6% of households here earn $100,000 or more, roughly 111,095 homes. Those are your best prospects for regular house cleaning.

53% of homes are owned by the people living in them. With more renters, move in and move out cleanings can be a big part of your business here.

36.4% of households have two or more people working, and busy two-income families are a sweet spot for a cleaning business.

Numbers like these tell you if the demand is there, okay? They don't tell you who you're up against or what they charge. That's what the free market report is for: it looks at real cleaning companies in Nashville, their prices and their reviews, and the ZIP codes to start in.

Your next steps

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Questions

Is Nashville a good place to start a cleaning business?

Nashville scores 49 out of 100, a grade of C, on the numbers that predict house cleaning demand: household income, $100,000+ households, homeowners, home values and two-income households, compared with the U.S., where 50 is about average. The free market report adds local cleaning companies and their prices.

How many households in Nashville earn $100,000 or more?

About 36.6% of the 303,539 households in Nashville, roughly 111,095 homes, according to the U.S. Census Bureau.

What should I charge for house cleaning in Nashville?

It depends on the home and the type of cleaning. Use the free house cleaning price calculator with your own flat rates, and run a free market report for Nashville to see what local cleaning companies charge.

Numbers from the U.S. Census Bureau's American Community Survey, 2019 to 2023 five-year estimates. The score compares Nashville with the U.S. on household income, $100,000+ households, homeowners, home values and two-income households, where 50 is about average.

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